During the NBA Finals, Doordash takes over as sponsor of NBA Countdown. When Countdown is on ABC, its sponsor is Chime from the first round through the Eastern Conference Finals. Other categories showing strong growth include telecom, financial/business services, apparel and beverages.Īlso: Disney Tells Sports Sponsors To Put Extra Mustard on Their Pitchesĭisney has Mountain Dew, which sponsored NBA Countdown during the regular season, sponsoring the show on ESPN during the playoff. The fastest growing category is sports betting. The top spending categories for Turner are automotive, telecom, insurance, financial and business services and restaurants/fast food. The Playoffs generated $885.7 million in ad spending and the Finals were worth $197.5 million Last year’s Play-In Tournament attracted ad revenues of $60.4 million. A year ago, the COVID-affected full regular season drew $586.8 million in ad revenue. If NBA ratings stay high during the playoffs, the networks will be able to sell the commercials now being held back as potential makegoods and get prices modestly higher than upfront, he said.Īccording to Kantar, NBA games on all networks drew $255.9 million in TV ad revenue from Oct. "Upfront pricing for the NBA was very high coming out of last summer," said Adam Schwartz, senior VP, director of video investment, sports, at Horizon Media.Īdvertiser interest in the NBA topped the sports market, including the NFL, for the first time during the upfront, Schwartz added. Turner said prices are up by double digits, with individual advertisers spending more than a year ago, which will produce a record level of NBA playoff revenue on Turner platforms. Similarly Turner said its NBA playoff inventory is very well sold, with 120 total advertisers buying ads in playoff coverage.
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